Black Friday 2024

tecnologia Descubra por que a Black Friday é um dos eventos mais aguardados do ano para o varejo online e como preparar seu ambiente para enfrentar os desafios desta importante data.

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[{"selector":"#anim-0ff23627-52a5-45e6-ba1f-690e9264d14a","keyframes":{"transform":["translate3d(107.90961%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-a126479b-c3e0-436e-b126-434a7218e47f","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-79dbfa6c-549e-4b5b-b85f-fdff80af4174","keyframes":{"transform":["translate3d(118.58736%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-f1b987a3-cf2c-45f1-bc02-b42861c08711","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-e2d4bfa1-0aa8-49b0-943e-e119c085bbeb","keyframes":{"transform":["translate3d(116.07717%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-2d72580e-0dd5-4b5b-af7e-63546932a7bc","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-a8e957d6-04f2-4990-a6de-7e96e1bcfd51","keyframes":{"transform":["translate3d(1093.93923%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-2b4bf7df-6dd6-482f-80ce-4fbfd6dde4fa","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-7956f64a-54cd-42ba-b003-e8c8e308fd8b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(49.99999990400295%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Desafios de tráfego online Nesta data o tráfego pode aumentar em até 500% em comparação aos dias normais. Esse aumento não é apenas uma oportunidade de vendas, mas também um desafio técnico. 3

[{"selector":"#anim-d0cf0724-ad32-4d99-8199-a00dd66329b5","keyframes":{"transform":["translate3d(-108.19208%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-bde81825-8e81-422e-b3f8-0ad207ba72c3","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-26319338-d6c2-4e45-b8de-21f336d3ee49","keyframes":{"transform":["translate3d(-134.94423%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-3018525f-c3b8-492d-ad5c-28dec7ce28cb","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-6d66f322-cc95-4153-bf5c-5e71538ba0e1","keyframes":{"transform":["translate3d(-117.0418%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-ab61a23f-3450-4ee7-a781-9eb883e4bfce","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-de5a1de7-1c8f-4903-9265-0bac4a19815c","keyframes":{"transform":["translate3d(-245.45458%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-53e81a5d-48dd-4f90-a3b3-5bf139dc8232","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-e4c7e74a-3273-4a5a-a324-021658007bfa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-38.47656240400296%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Participação de mercado Grandes players e pequenos negócios competem lado a lado, mas apenas aqueles que conseguem se diferenciar em termos de ofertas e experiência do cliente têm grandes chances de sucesso. 4

[{"selector":"#anim-baa180ef-b8be-4a85-b8c9-618463cd9e0a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef03a44a-97c8-4745-a301-24a8edb8afb6","keyframes":{"transform":["translate3d(108.19210%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bcd76bf5-3f39-4a9b-be19-8c67e8b4b07e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a6051ae-60db-43a7-a04e-0fbe1300e8c2","keyframes":{"transform":["translate3d(117.84387%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84af9cf6-9925-4a1e-9da3-28fe36c83bb2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd4d77da-b19f-402d-b012-0ac07d852fdb","keyframes":{"transform":["translate3d(115.43408%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1144b9d0-270e-4977-9c80-bf9e9561239f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93bb780d-25e5-42a3-b9d3-ed12ad208bb2","keyframes":{"transform":["translate3d(1099.99988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71c40cbb-50d0-42eb-8613-3315f5eae09f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Por que assegurar operações sem interrupção? Aqui estão as razões principais para assegurar operações contínuas durante a Black Friday 2024: – Maximização de receita; – Satisfação e retenção de clientes; – Competitividade no mercado; – Reputação da marca; – Impacto a longo prazo. 5

[{"selector":"#anim-c71bebb3-cab5-4de5-a417-ca02505a8dca","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-62f22244-2a63-4373-8358-96b85e77d564","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-da300d9c-d0de-44f0-95f2-a6fbc40f9d9e","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-21aee755-0c28-4f55-8b15-611ad232cb27","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-af3c3b85-61dd-45d9-bb1a-021ef4cc817f","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d2a2e19a-3bef-41cf-b881-fc7a02737458","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-24ac8940-b19c-49fd-a946-310cc471d4a8","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c361167d-e3d5-44a9-8b57-329b654ff964","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c8362a53-3146-4567-a2c7-099b7e12e192 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Enfrentando a Alta Demanda e Picos de Tráfego O aumento repentino no número de visitantes e pedidos pode sobrecarregar a infraestrutura tecnológica, levando a uma série de problemas que impactam diretamente a capacidade de venda e a satisfação do cliente, como: queda do site, lentidão no carregamento, falhas no sistema de pagamento, problemas de estoque, suporte ao cliente sobrecarregado, entre outros. 6

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